Digital Journal recently interviewed Walt Kristick, apexanalytix SVP of applied and advanced technology, about the growing impact of artificial intelligence and machine learning. Though companies have unprecedented access to massive amounts of data, the question becomes how they use that data to add value to their business, Kristick says. “With AI and machine learning, we’re beginning to see companies shift their focus from data quantity to data quality as they try to operationalize and deliver a greater ROI on their data management solutions,” he says.

One example Kristick cites is IBM Watson Discovery News. This AI tool can analyze hundreds of thousands of articles daily for news about a company’s suppliers – helping to identify and mitigate emerging risks faster than ever before.

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