You invest in marketing and media to strengthen your company’s presence in the marketplace. WIth an APEX Media Expenditure Review, you’ll also command a stronger presence yourself. By being armed with accurate detailed facts about your media spend and performance, you’ll offer more insight in budget meetings, as well as when negotiating with your agencies and media outlets.
With typical error rates in media spending estimated at 1-3.5% annually, on a marketing budget of $100 million you may be losing up to $3.5 million. Knowing where and why such losses occurred creates opportunity for you to receive credits if you wish, or negotiate future deals based on price and value. It will also improve your partners planning, buying and tracking processes, and help you safeguard the overall performance of your investment.
Under a fixed-bid arrangement, APEX will examine your media cost, to see if agency and media invoices match up. We’ll identify duplicates and overpayments, review contracts, media plans, insertion orders, print orders and billing statements, and accurately determine whether there have been mistakes and under-achieving performance. And we’ll also review your total allocation for cash management improvement and any evidence of any fraud or abuse, and present the findings to you in a Management Assessment Report.
No one is more experienced and respectful of your supplier relationships, whether you are recovering dollars from an agency or a media outlet.
Bottom line: It’s your marketing money. You have a right to be heard, and APEX can give you that voice.